Newspaper Club is a great service allowing designers and non-designers alike to create and print their own newspapers! They print everything from one-off school history projects to thousands of menus for Yo Sushi.
They needed a brand that was professional enough for the big clients, but still reflective of the smaller scale print-enthusiast community that sits the core of the brand. I carried out the complete brand identity and illustrated the new mascot. Designed at D8
The brand identity takes cues from the vernacular of newspaper design, with a masthead style logo, classified ad-esque business cards and wood-type inspired typography that flexes between different weights for maximum impact, the ultimate punchy headline!
The colour palette is a celebration of newsprint, with every so slightly muted yet bright CMYK process colours, reflecting the nature of the printed products they offer.