Bon Accord Soft Drinks is a Scottish family business dating back to 1903. I developed a new graphic language and design toolkit that builds upon their logo and label designs to help them with their focus on developing and marketing their range of naturally sweetened soft drinks and mixers. Designed at D8
Taking inspiration from Bon Accord’s existing logo I created a new visual language introducing patterns, illustrations and a bespoke typographic treatment.
A bespoke illustrative style makes use of the same core building blocks as the lettering, creating a versatile yet consistent visual identity that can flex across a wide target audience.
As part of the design toolkit, I created a suite of social content, from brand-focussed messaging to occasion-specific content. The same toolkit was used to design their Shopify e-commerce website, created by my D8 colleague Ione Parsons