BBC Radio 1Xtra Summer
When BBC Radio 1Xtra went on a summer tour of UK festivals, an all day live event at Ibiza Rocks and Notting Hill Carnival’s world famous parade, I had the opportunity to design the overall look and feel for all the coverage. Designed at D8
I took 1Xtra’s dark urban branding and transformed it into something brighter and celebratory with a sun-soaked type treatment against vivid backgrounds created by extending 1Xtra’s brand colours into vibrant summer skies.
For their final stop at Notting Hill Carnival I created a bespoke carnival inspired version of the branding that was used across social channels and as part of a truck wrap in the parade.