BBC Asian Network Live
In 2018 the BBC held Asian Network Live outside of London for the first time, a live concert featuring UK and international artists championed by the station. The event was triple-cast live across the BBC’s youth radio stations — Asian Network, Radio 1 and 1Xtra, along with a live video stream on BBC iPlayer. Designed at D8
I was responsible for the branding and promotional campaign across print and online. I also created a suite of design assets that were used across the event’s stage design and green room.
The aim was to appeal to a younger audience better reflect the increasingly R&B and Hip Hop artists being championed at the event alongside more traditional Asian music.
The visual aesthetic was inspired by street-art and hand-painted murals on wood panels, metal shutters and Tuk-tuks. We chose a bright Asian-influenced colour palette and complemented it with a suite of patterns based on various landmarks around the city, such as the Bull Ring and the Library of Birmingham.